Fur is Alive is a line of conceptual jewellery that examines the exploitation of animals in fashion. The designs (which are not intended to be worn) incorporate living animals in an attempt to harness the true beauty of natural forms in a way that exposes the harsh reality of the fur industry, which is still widely accepted despite years of controversy.

Fur is meant to be alive, and murdering an animal for the sake of design or beauty should never be tolerated. Like eating meat, people tend to dissociate themselves from the fact that fur was once a living thing. This project strives to uncover that self-deception and make the connection unavoidable.

The designs were all made using a 3D printer. For the purpose of the photos the bird was photo shopped into the design and the hamster was given many treats in return for his help.